NoLuxury is a high-end streetwear brand founded by Luca Brocca in London, 2020.

Luca’s has over 10 years of fashion industry experience with a desire for all things luxury, he took it upon himself to begin his brand at the start of the pandemic and has been growing ever since. 

Our brand’s sole focus is to deliver elevated pieces to the luxury market using exquisite fabrics combined with Italian design to the British streetwear market. 

Our Italian designs are unapologetically edgy with their design concepts paired with a strong social media presence which places us one step above the rest. From the early days of NoLuxury, our pieces caught the eye of the music scene and now has the attention of the club scene.

 At NoLuxury we design to reinvent ourselves, striving to set ourselves apart from everyone out there and compete to stay on top of the latest trends. Taking inspiration from our widely diverse team, our surrounding and cultural experience abroad.